These clubs would have been permanent fixtures in the competition, while the remaining five teams would have qualified annually based on performances in the previous season. The league organizers hoped that three more clubs would have joined the competition, thereby establishing 15 “Founding Clubs”. These clubs regularly rank among the most valuable soccer brands worldwide and many lead the way in terms of fan base and annual revenues. The European Super League was initially established by 12 European clubs, including the “Big Six” from the English Premier League, as well as three clubs each from the Spanish La Liga and Italy’s Serie A. Moreover, with millions of fans expected to have tuned in to watch the new tournament, potential revenue from media and sponsorship deals would have also reached into the billions of euros.

There is no doubt that the clubs within the European Super League would have stood to profit handsomely from their participation, with Founding Clubs earning themselves 3.5 billion euros to support infrastructure investment plans and all Super League clubs receiving 10 billion euros in solidarity payments during the initial commitment period. In the initial press release to announce the formation of the league, the organization claimed that the league would bring together “the world’s greatest clubs and players to play each other throughout the season”, while also supporting the economic growth of European football.

The leadership of the European Super League organization was fronted by Florentino Pérez, chairman of the organization and current President of Real Madrid.

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